The Most Dangerous Word in the World

This word can damage both the speaker’s and listener’s brain!

If I were to put you into an fMRI scanner—a huge donut-shaped magnet that can take a video of the neural changes happening in your brain—and flash the word “NO” for less than one second, you’d see a sudden release of dozens of stress-producing hormones and neurotransmitters. These chemicals immediately interrupt the normal functioning of your brain, impairing logic, reason, language processing, and communication.

“It doesn’t even matter if your positive thoughts are irrational; they’ll still enhance your sense of happiness, wellbeing, and life satisfaction.”

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